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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer 1st ed.
3031509463 pdf The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth show how the concepts discuss “work” in actual practice and the relevance of digital and social media marketing.