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Description of  Beam, Straight Up The Bold Story of the First Family of Bourbon [Audiobook]

B08DC5X54Z M4B@64 kbps Authors: Fred Noe, Jim Kokoris | Narrator: Nick Sullivan An insider's look at the Jim Beam brand, from a seventh-generation master distiller Written by the seventh-generation Beam family member and master distiller Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky his transition from the bottling line to renowned global bourbon ambassador and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel.Describes Fred's journey to becoming the face of one of America's most iconic brands.Shares a simple primer on how bourbon is made.Offers cocktail and food recipes. For anyone wanting a behind the scenes look at Jim Beam and an understanding of the bourbon industry, Beam, Straight Up will detail the family business,and its role in helping to shape it.