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Description of  Be Unreasonable: The Unconventional Way to Extraordinary Business Results

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Read more