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Amor Technologiae: Marshall McLuhan as Philosopher of Technology
9057181878 pdf Fusing the fairly new traditions of philosophy of technology and media ecology in a systematic manner, this discussion interprets and rephrases the work of media theorist Marshall McLuhan in the context of a comprehensive philosophy of media. Seen from this perspective, it argues that media are not merely channels, forces, or things, as more traditional accounts would have it they are partially elusive and inherently ambivalent entities to which humans need to meaningfully relate, through the existential project of engaging into, building, and savoring relationships with them.