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Description of  Monica Main - Distribution 2 Day Office Training

This is the 2 day in office training (February 2014) at Monica Main's offices on product distribution in convenience stores and gas stations. In terms of content, this overlaps with her physical course Distribution Profit System while this course focuses more on creating attractive packaging. Her logic being the packaging is the part of the product marketing. The 6 DVD/MP3 set covers topics such as * Starting with a KickAss Product * Market Niche(s) To Go Into * Business Setup. Incorporate or not? * Locate Your Wholesalers * Growing Your Business Credit * Finding & Creating Other Products * Selling to Consumers Directly & Choosing Mailing Lists * Use Real Draw for Package Design Speaker: Monica Main Topic: Product Distribution in Retail Stores Level: Beginner/Intermediate I’m lucky because I’ve always been good at marketing. It’s come natural to me from Day One it seems. And yes, I spent decades on my “learning curve” to fully develop my “natural” ability for copywriting and marketing. But the reality is, most people simply don’t have the skill set I have in the marketing department. Unfortunately, this is what’s absolutely CRITICAL when it comes to the Distribution Profit System. Here’s the critical groundwork needed to create and sell a multi-million dollar “hit” product: You need a kick-ass product concept. Unfortunately, what a lot of people think is a kick-ass “whiz-bang” product is sometimes something that absolutely nobody will buy. I had someone once suggest selling breathalyzers to bar owners so they can bug their patrons to do a test before they leave…stupid idea. No bar owner will scare their customers that way! What YOU may think is a great idea may not be in reality. So, your job will be to bring 3 – 5 product concepts to me for this training and we will sort through all of them and choose the one that will bring you the most dollars…or we’ll develop something that you may never have thought of before showing up to the training! Regardless, you’ll be leaving the 2-day hands-on training with a product that will be worth millions of dollars to you in the distribution network. Guaranteed! You also need a kick-ass product name. It’s not enough to just have a product that is potentially worth millions of dollars in the distribution network. You need a catchy kick-ass name. And I’m the product naming queen! Once your product is established, we will choose a name, do a trademark search in your designated category, secure your domain with GoDaddy.com and you will be well on your way to creating your multi-million dollar product brand. An excellent name is critical to your product being set apart from other competition on store shelves. Naming a product is tricky because it MUST accomplish 3 things: (1) Be part of the “sales pitch,” (2) must somewhat describe the product, and (3) must instantly capture curiosity and interest of a prospective buyer. This is all essential to making millions in product distribution. You need to have kick-ass product packaging. This acts as your product marketing “billboard” that has literally a FRACTION OF A SECOND to capture the attention and interest of a prospective end-buyer. This is the part you absolutely cannot screw up on! You can have a product that’s popular and already successful out in the marketplace and you can possibly even survive with a mediocre product name. But the part you CANNOT mess up is how your product is packaged. This is what we’ll be working on in the 2-day training. And whatever you don’t finish, I’ll finish for you! You need a tailor-made plan for your specific product. This tailor-made plan will include how to find suppliers and what your price point needs to be. You’ll also have a complete plan on how to find and sell to your product-specific categorized product to retailers, wholesalers, distributors, jobbers, and independents in the distribution network. Finding suppliers is easy. You’ll start open lines of communication with your prospective suppliers during the 2-day event. You’ll understand at what price you’ll have to get each unit for so you have a price-point negotiation strategy. By the time you leave, you’ll know everything that you’ll have to do in a step-by-step plan that you can implement the moment you go home! You'll Discover ABSOLUTELY EVERYTHING There is to Know From Product Choice to Naming Your Product to Wholesale Distribution Marketing to ALL of the Legal Requirements Needed That You Need to Know in a Step-by-Step Way That's NEVER Been Presented Before! Reality is...you can't screw up a single step when it comes to being successful in the distribution business. You have to: 1) Choose a retail marketing channel. 2) Choose a product. 3) Choose a product name. 4) Do trademark research. 5) Find your price points. 6) Find a manufacturer. 7) Design your packaging. 8) Have your product made. 9) Use my "secret marketing weapon" to reach out to wholesalers. 10) Make a lot of money...and fast! You'll discover how to do ALL OF THE ABOVE PLUS MORE as quickly as possible to start enjoying your massive piles of money from profits you'll be making in your wholesale distribution business! AND you'll be able to completely avoid all of the mistakes I made when I got started!