A/B Testing: The Most Powerful Way to Turn Clicks into Customers free ebook download.

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A/B Testing: The Most Powerful Way to Turn Clicks into Customers free ebook download

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Catalogue

Author(s):	Dan Siroker, Pete Koomen

Date:	2013	Format:	EPUB, MOBI, PDF	Language:	English	ISBN/ASIN:	1118536096
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	byokwa	Upload Date:	6/14/2015 12:14:18 PM

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A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate—the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don?t end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers Details a roadmap for how to use A/B testing to personalize your customer?s web experience and a practical guide to start A/B testing today Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user–friendly testing system that more than 2,000 organizations use Marketers and web professionals will become obsolete if they don?t embrace a data–driven approach to decision making. This book shows you how, no matter your technical expertise.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
1442612	Book	http://www.nitroflare.com/view/E58E641F3...		17.00	byokwa

Tags: Clicks Customers into Most Testing Turn

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