Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth free ebook download.

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth free ebook download

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Management

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Catalogue

Author(s):	Navi Radjou

Date:	2012-04-01	Format:	PDF	Language:	English	ISBN/ASIN:	1118249747
Pages:	288	OCR:		Quality:		ISBN13:	9781118249741
Uploader:	alex21s	Upload Date:	5/2/2014 10:17:13 PM

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"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."
 —The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.
 Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
 Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation
 The authors blog regularly at Harvard Business Review  their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more 
 Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
1097829	Book	http://k2s.cc/file/ce412311aeb61/1118249...		3.00	alex21s

Tags: Breakthrough Flexible Frugal Generate Growth Innovation Jugaad Think

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