Marketing and the Customer Value Chain free ebook download.

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Marketing and the Customer Value Chain free ebook download

Category:
Management

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Author(s):	no autor

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1138394491
Pages:	350	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	3/2/2022 10:51:29 PM

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Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a companys viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
Key aspects of Supply Chain Management are discussed in detail, including material handling, unit load, handling systems and equipment, as well as warehousing and transportation, design and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain, through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives and summaries.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3096623	Book	https://florenfile.com/eorryemrmt3e/1138...		0.00	risotor

Tags: Chain Customer Marketing Value

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