Brand Storytelling: Put Customers at the Heart of Your Brand Story free ebook download.

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Brand Storytelling: Put Customers at the Heart of Your Brand Story free ebook download

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Catalogue

Author(s):	Miri Rodriguez

Date:	2021	Format:	zip	Language:	English	ISBN/ASIN:	0749490470
Pages:	232	OCR:		Quality:		ISBN13:
Uploader:	risotor	Upload Date:	12/19/2021 7:05:14 PM

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Winner Book of The Year Stevie Silver Award
Winner NYC Big Book Award
Winner Best Public Relations Book of All Time Book Authority
Winner Best New Storytelling E-Books Book Authority
Winner Marketing and Public Relations Independent Press Award

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.

Despite understanding essential storytelling techniques, brands continue to how their product or service can help the customer, rather than showcasing how the customer's life has changed as a of them.

gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.

Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it.

Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands to tap into authentic brand loyalty and human connection.
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Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3060021	Book	https://florenfile.com/1otysjko3s3n/0749...		0.00	risotor

Tags: Brand Customers Heart Story Storytelling

Title	Link	Password	Size	Reason

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