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Principles of Marketing for a Digital Age free ebook download

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Management

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Author(s):	Tracy L. Tuten

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1526423340
Pages:	496	OCR:		Quality:		ISBN13:
Uploader:	topron	Upload Date:	11/12/2021 7:05:59 PM

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**Winner of the TAA 2021 Most Promising New Textbook Award**

"Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy."
Textbook and Academic Authors Association (TAA) Judges Panel

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age.

The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, LOreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UNs PRME initiative to aid students in becoming sustainably-minded individuals.

The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students.

To find out more and for a quick sneak peek,  and watch Tracy Tutens acceptance speech at the TAA Awards ceremony: 
Read more

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3050174	Book	https://tezfiles.com/file/e11cc9cc01936/...		0.00	topron

Tags: Digital Marketing Principles

Title	Link	Password	Size	Reason

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Principles of Marketing for a Digital Age free ebook download

Category: Management

Description: Click to see full description

Category:
Management