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Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences free ebook download

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Management

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Catalogue

Author(s):	Cristina Ziliani

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	036721072X
Pages:	236	OCR:		Quality:		ISBN13:
Uploader:	stirkout	Upload Date:	10/25/2021 1:44:11 PM

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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world.
Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3045612	Book	https://florenfile.com/4kywni8w8ovq/0367...		0.00	stirkout

Tags: Customer Experiences Loyalty Management Omnichannel Programs

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Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences free ebook download

Category: Management

Description: Click to see full description

Category:
Management