From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans free ebook download.

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans free ebook download

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Management

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Catalogue

Author(s):	Jon Picoult

Date:	2021	Format:	epub	Language:	English	ISBN/ASIN:	126425878X
Pages:	288	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	10/18/2021 10:28:07 PM

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If youre aspiring to satisfy your customers, then youre aspiring to mediocrity. 
Thats the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.
Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work withnot just shaping their experiences, but also shaping their memories.  
Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape peoples perceptions and sculpt unforgettable impressionsthereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors.
Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: 
Create Peaks & Avoid Valleysleverage the science of memory to etch positive impressions in peoples minds, by creating greater experiential peaks and fewer experiential valleys.
Give the Perception of Controlthe almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering.
Make It Effortlessmake interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy todays demand for simplicity and convenience.
Stir Emotionharness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones.
No matter what kind of constituency you servecustomers or colleagues, individuals or institutions, employees or employment candidatesthis book will help you do it with distinction. Picoults message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce.
From Impressed to Obsessed reveals the what, the why, and most importantlythe how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3043784	Book	https://florenfile.com/y04eza4vyxdf/1264...		0.00	gestalt

Tags: Customers Employees Fans Impressed into Lifelong Obsessed Principles Turning

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