Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management) free ebook download.

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Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management) free ebook download

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Finances and Money

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Catalogue

Author(s):	Mathias Coster

Date:	2021	Format:	rar	Language:	English	ISBN/ASIN:	0367148706
Pages:	182	OCR:		Quality:		ISBN13:
Uploader:	alex21s	Upload Date:	8/30/2021 4:18:48 PM

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This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.
Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.
Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3028349	Book	https://tezfiles.com/file/29e70289b9c6f/...		0.00	alex21s

Tags: Digital Economy Innovative Management Models Price Pricing Research Routledge Strategic

Title	Link	Password	Size	Reason

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