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Marketing Strategy: Based on First Principles and Data Analytics Ed 2 free ebook download

Category:
Management

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Catalogue

Author(s):	Robert Palmatier

Date:	2021	Format:	pdf	Language:	English	ISBN/ASIN:	1352011468
Pages:	382	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	8/11/2021 6:08:10 PM

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ  All customers change  All competitors react  and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students decision-making processes and equip them for a world driven by big data. The second edition builds on the firsts successful core foundation, with additional pedagogy and key updates.
Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3023097	Book	https://tezfiles.com/file/55dfbb63f4b8d/...		0.00	gestalt

Tags: Analytics Based Data Marketing Principles Strategy

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Marketing Strategy: Based on First Principles and Data Analytics Ed 2 free ebook download

Category: Management

Description: Click to see full description

Category:
Management