Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands free ebook download.

Home : Book details

Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands free ebook download

Category:
Finances and Money

Views: 355
Likes: 101

Catalogue

Author(s):	Duena Blomstrom

Date:	2018	Format:	pdf	Language:	English	ISBN/ASIN:	3319756524
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	tvladb77	Upload Date:	3/5/2022 11:15:15 PM

To download click on link in the Links Table below

Description: Click to see full description

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking?a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.

This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.
Some of the questions this book tackles include:

·         Why don’t banks “care”?
    ·         How many banks will survive?
    ·         What is FinTech and why does it matter?
    ·         Can Banks become beloved brands and find their way to the consumer’s heart?
    ·         Why is there a disconnect between what we say and what we do in the industry?
    ·         Is inertia in banking a result of broken internal culture?
    ·         Which big brand or challenger will be at the top in 5 years?

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3098749	Book	https://novafile.com/file/fh6k2mnzevxh...		0.00	tvladb77

Tags: Banking Banks Brands Culture Emotional FinTech Fixing into Leveraging Retail

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: