Marketing 5.0: Technology for Humanity free ebook download.

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Marketing 5.0: Technology for Humanity free ebook download

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Catalogue

Author(s):	Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Date:	2021	Format:	True EPUB	Language:	English	ISBN/ASIN:	1119668514
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	eternal	Upload Date:	2/5/2021 3:47:11 PM

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Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
 Artificial Intelligence for marketing automation
 Agile marketing
 "Segments of one" marketing
 Contextual technology
 Facial recognition and voice tech for marketing
 The future of Customer Experience (CX)
 Transmedia storytelling
 The "Whatever-Whenever-Wherever" service delivery
 "Everything-As-A-Service" business model
 Internet of Things and blockchain for marketing
 Virtual and augmented reality marketing
 Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Enjoy  No any convert or low quality!

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2958336	Book	https://tezfiles.com/file/13242c90457e8...		11.04	eternal

Tags: Humanity Marketing Technology

Title	Link	Password	Size	Reason

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