Digital Innovation and Entrepreneurship free ebook download.

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Digital Innovation and Entrepreneurship free ebook download

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Management

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Catalogue

Author(s):	Dick Whittington

Date:	2018	Format:	PDF	Language:	English	ISBN/ASIN:	1108454941
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	gestalt	Upload Date:	9/3/2020 7:46:27 PM

To download click on link in the Links Table below

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The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter  a wide range of real-world examples  a rolling case study of a hypothetical digital business that models the concepts covered in each chapter  appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts  and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2857911	Book	https://k2s.cc/file/924f63136dfe1...		15.00	gestalt

Tags: Digital Entrepreneurship Innovation

Title	Link	Password	Size	Reason

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