The Power of Experiments: Decision Making in a Data-Driven World (The MIT Press) free ebook download.

Home : Book details

The Power of Experiments: Decision Making in a Data-Driven World (The MIT Press) free ebook download

Category:
Management

Views: 1251
Likes: 161

Catalogue

Author(s):	Michael Luca, Max H. Bazerman

Date:	2020	Format:	EPUB	Language:	English	ISBN/ASIN:	0262043874
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	eternal	Upload Date:	4/20/2020 2:36:57 PM

To download click on link in the Links Table below

Description: Click to see full description

How organizationsincluding Google, StubHub, Airbnb, and Facebooklearn from experiments in a data-driven world.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experimentsalso known as randomized controlled trialsdesigned to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies moneyeBay, for example, discovered how to cut $50 million from its yearly advertising budgetor bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social gooddifferent ways that govenments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution."

Enjoy . No any convert or low quality!

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2759015	Book	https://tezfiles.com/file/e7f5d7ba76a0a...		0.64	eternal

Tags: Data-Driven Decision Experiments Making Power Press World

Title	Link	Password	Size	Reason

Those who downloaded this book also downloaded the following books:
Comments

New comment: