The Basics of Media Writing: A Strategic Approach free ebook download.

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The Basics of Media Writing: A Strategic Approach free ebook download

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Catalogue

Author(s):	Scott A. Kuehn, James Andrew Lingwall

Date:	2017	Format:	PDF conv	Language:	English	ISBN/ASIN:	1506308104
Pages:	568	OCR:		Quality:		ISBN13:
Uploader:	Gustavi	Upload Date:	1/18/2020 3:11:12 PM

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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2678096	Book	https://novafile.com/9b3ywdr1kubz...		20.00	Gustavi

Tags: Approach Basics Media Strategic Writing

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