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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers free ebook download

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Management

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Catalogue

Author(s):	Erik Peterson, Tim Riesterer,

Date:	2020	Format:	EPUB	Language:	English	ISBN/ASIN:	1260462757
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	tarantoga	Upload Date:	1/8/2020 9:18:27 PM

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Proven customer engagement approaches for winning in the most important moments driving profitability and growth?customer retention and expansion

Industry analysts report that up 70- 80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?

The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2672113	Book	https://k2s.cc/file/32dc8bc88c628/126046...		8.00	tarantoga

Tags: Conversations Customers Expansion Four Grow Sale

Title	Link	Password	Size	Reason

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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers free ebook download

Category: Management

Description: Click to see full description

Category:
Management