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Marketing Channel Strategy: An Omni-Channel Approach, 9th Edition free ebook download

Category:
Management

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Catalogue

Author(s):	Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

Date:	2019	Format:	PDF	Language:	English	ISBN/ASIN:	1138593931
Pages:	1	OCR:		Quality:		ISBN13:
Uploader:	alex21s	Upload Date:	12/9/2019 11:05:22 AM

To download click on link in the Links Table below

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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time  comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.

Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
2645653	Book	http://k2s.cc/file/10b7691bf8ef8...		5.00	alex21s

Tags: Approach Channel Marketing Omni-Channel Strategy

Title	Link	Password	Size	Reason

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Marketing Channel Strategy: An Omni-Channel Approach, 9th Edition free ebook download

Category: Management

Description: Click to see full description

Category:
Management